Below is an excerpt of the American Press Association’s newest white paper which details their plan to recapture the internet market. This plan involves, obviously, making you pay more!
Found on techcrunch.com
The API recommends a five pronged business plan, divided by “doctrines,” to charge users for content
True Value Doctrine: Newspapers should create value by beginning to charge for it.
Fair Value Doctrine: In order to maintain the value of content, newspapers should aggressively enforce copyrights and right to profit from published content.
Fair Share Doctrine: News orgs should start to negotiate with the technology industry for higher prices for content that is aggregated, redistributed, broken up, and linked to.
Digital Deliverance Doctrine: Newspapers should invest in technology and digital platforms that could “provide content-based e-commerce, data sharing and other revenue-generating solutions” at “premium prices.”
Consumer Centric Doctrine: Newspaper need to refocus their content from advertisers to readers/consumers.
Read the whole article here.


